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  • Writer's pictureAyşegül Erdemir Koç

Is Marketing a Science?

It is possible to see that marketing integrates several disciplines and sciences when we view it from a broader perspective.

In addition to its nature shaped by experience, marketing benefits from several disciplines such as psychology, sociology, engineering, and political science in terms of its applications and functionality. It derives its power from ideas, imagination and alternative perspectives. It aims to make sense of peoples’ needs and desires by analyzing what they want, why they want it, and how they think and behave. There have been several studies which show that it is not so easy to determine whether what people actually want is what they claim they want. Considering this discrepancy, it plays an essential role in making businesses thrive in response to customer needs.

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